What is public relations? Part 1

Today i will bring you to understand the meaning of public relations. The term “public relations” carries such as negative connotation that most independent companies and company departments now go by the name “public affairs,” “corporate affairs,” or “public communications.” There is no universally accepted definition of public relations because it can be and is many things such as publicity, research, public affairs, media relations, promotion, merchandising, and more. The history of public relations can be divided into four stages. First stage is early public relations, second stage is the propaganda-publicity, third stage is early two-way communication, and fourth stage is advanced two-way communication. 

Throughout these four stages in the development of public relations, several factors combined to shape the identity of public relations. They are advances in technology, growth of the middle class, growth of organizations, better research tools, and professionalization. Public relations professionals interact with seven categories of publics, and a public is any group of people with a stake in an organization, issue, or idea: employees, stockholders, communities, media, government, investment community, and customers. Regardless of the way public relations firms bill their clients, they earn their fees by offering all or some of these fourteen interrelated services. They are community relations, counseling, development/fund raising, employee/member relations, financial relations, government affairs, issue management, media relations, marketing communication, minority relations/multicultural affairs, public affairs, special events and public participation and research.

So, How? We will continue tomorrow, Okey. See ya!!